COCA-COLA CLASSIC

CLIENT
The Coca-Cola Company

OBJECTIVE
Generate incremental display activity.

STRATEGIC PLATFORM
Leverage Coca-Cola's global equity and understanding of world cultures by developing an account-specific Brazilian-themed promotional program at Wegman's. Drive sales volume by offering consumers free relevant premium items with required purchase.

ELEMENTS
Life size 3-D dye-cut POS Package Design Dealer Loader Premium Design and Sourcing