KELLOGG'S RICE KRISPIES

CLIENT
Kellogg Company

OBJECTIVE
Generate Sales

STRATEGIC PLATFORM
Provide a multi level line extension program with an interactive twist, leveraging the introduction of a popular new Hanna-Barbera 3-D cartoon series by inserting 3-D glasses in every Rice Krispies package along with a SLO of a 3-D video on every side panel. This promotion extended to 5 other Kellogg brand cereals, each having their own "Yo Yogi" themed on pack games and give-aways.

ELEMENTS
Packaging Introductory Sales Materials Introductory Trade Materials Consumer Promotion Materials Premium Creations through purchase & Fulfillment Free-Standing Insert